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Advocate for Truth in Advertising

May 10, 2018 10:55 AM | Anonymous

Amend Bill & Provide Safeguards from Misleading Advertisements: S5870 /A560 

Among patients and the general public, the term “board certified” has come to signify the highest achievement in clinical training and expertise. When individuals seek medical care, the knowledge that their physician is board certified assures them that they are engaging a provider with significant direct training and demonstrated, validated skill in the specialty certification advertised. As a result, it is crucial that the quality associated with the term “board certified” is protected. 

As currently written S5870/A560 language would allow physicians who are certified by substandard boards to advertise their certification in a misleading way. It would allow physicians practicing outside the specialty or subspecialty they trained in to present themselves to the public in a manner suggesting otherwise. 

To avoid this unintended consequence, the bill should be amended to include language that ensures boards require adequate training of their diplomates.

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